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| April 05, 2005 | Press Release |
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| BlueRoads Named "Cool Vendor" by Gartner |
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| Portfolio Company: BlueRoads |
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BlueRoads Named ''Cool Vendor'' by Leading Analyst Firm; Vendor Selected Based on How Innovative, Impactful and Intriguing They Are
SAN MATEO, Calif. April 5, 2005 -- BlueRoads Corporation, an on-demand channel management software company, today announced it has been included in the list of "Cool Vendors" in the "Cool
Vendors in IT Services and Outsourcing, 2005," published on March 21, 2005 by
Michael Haines, et al of Gartner, Inc. To achieve "Cool Vendor" recognition,
vendors were evaluated by Gartner's IT business strategy analysts in the
categories of technology innovation, business impact, and industry interest.
According to the March 2005 report, "More IT providers are relying on
indirect channel revenue contribution to meet their financial goals. These
providers need to empower partners, and more importantly the individual partner
salespeople, to actively participate in collaborative processes to successfully
improve channel performance and predictability."
"We believe, being recognized by Gartner as a 'cool vendor' comes after a
monumental year for BlueRoads," said Axel Schultze, president and CEO at
BlueRoads. "In 2004, we grew sales revenue by 300% as compared with 2003,
doubled the size of our customer roster and, in response, tripled our headcount
to help capitalize on the growing demand for our channel management solutions.
We feel this recognition is further testament to the fact that our
software-as-a-service model is quickly becoming the de facto standard for
channel management."
BlueRoads is dramatically changing the way the channel is managed. The
company pioneered one of the industry's first enterprise-class
software-as-a-service solutions, and its on-demand channel management software
and expertise enable companies to market and sell more effectively through
indirect channels. The solution empowers individual partner sales
representatives to actively participate in closed-loop sales and marketing
processes, enabling companies to increase channel performance and
predictability.
In a related announcement from today, BlueRoads announced the enhancement of
its channel management suite with the BlueRoads(TM) PRM Module. Part of the
BlueRoads 5 suite, the PRM Module centralizes partner profile and operational
data, which enables vendors to model a complete view of the partner network in
order to generate more accurate partner recruitment and retention plans and
maximize market opportunities around new products, industry verticals and
underserved geographies.
About Gartner's Cool Vendors Selection Process
Gartner's listing does not constitute an exhaustive list of vendors in any
given technology area, but rather is designed to highlight interesting, new and
innovative vendors, products and services. Gartner disclaims all warranties,
expressed or implied, with respect to this research, including any warranties of
merchantability or fitness of a particular purpose.
Gartner defines a cool vendor as a company that offers technologies or
solutions that are: Innovative, enable users to do things they couldn't do
before; Impactful, have, or will have, business impact (not just technology for
the sake of technology); Intriguing, have caught Gartner's interest or curiosity
in approximately the past six months.
About BlueRoads Corporation
BlueRoads provides on-demand channel management software and expertise that
enable companies to market and sell more effectively through indirect channels.
BlueRoads 5 empowers individual partner sales representatives to actively
participate in closed-loop sales and marketing processes, enabling companies to
increase channel performance and predictability. BlueRoads' impressive customer
list includes Hitachi Data Systems, Nortel Networks, Sun Microsystems,
SurfControl and many more. The company is headquartered in San Mateo, California
and privately funded by El Dorado Ventures and ArrowPath Venture Capital. For
more information about how BlueRoads is helping companies create active channels
with higher returns visit our website at http://www.blueroads.com or call
650-349-8500.
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