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| September 28, 2004 | Press Release |
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| BlueRoads Helps Sana Security Drive Channel Revenue Through Active Partner Participation |
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| Portfolio Company: BlueRoads |
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SAN MATEO, California – September 28, 2004 – BlueRoads Corporation, a channel management software company, today announced that Sana Security, Inc., a leader in host-based intrusion prevention software, has deployed BlueRoads 5 to provide closed-loop lead management for their entire partner network. This comes at a time when BlueRoads is experiencing rapid growth in its customer base – particularly in the security industry.
“Business realities are driving the need for effective Partner Relationship Management solutions that keep our partners motivated and actively engaged in our channel sales initiatives,” said Timothy Eades, senior vice president of marketing, Sana Security. “BlueRoads’ experience in developing methodologies that deal with the multi-faceted complexities of the channel makes them the right choice for us as we fuel our growth through the indirect channel and increase our presence in the market.”
Optimizing the indirect sales channel is one of the most effective competitive weapons available in today’s marketplace. As markets become more global and competition intensifies, companies cannot rely on a direct sales force alone – the indirect sales channel is crucial. As a rising vendor in the host-based intrusion prevention market, and as a company whose goal is to remain competitive in all facets of intrusion prevention, Sana Security is competing in a dynamic market environment and believes that leadership technology, compelling products and loyal customers are best supplied and served through a pure channel approach.
“Sana Security has established itself as an emerging, progressive company by offering the world's leading host-based intrusion prevention solution.” said Axel Schultze, president and CEO, BlueRoads. “We look forward to supporting their expansion efforts with a channel management solution that enables Sana Security to deliver marketing and sales initiatives that provide true partner value at the point of sale where the critical customer interactions are happening.”
With BlueRoads 5 partners actively participate in the system through BlueRoads' unique Active Participation Network, which maps processes across the globe and down to individual partner sales people in seconds. Methodologies streamline channel processes to yield the highest results with the least amount of partner effort. BlueRoads 5 simplifies interaction by guiding partner reps through processes with a point-and-click interface, requiring only a Web browser and a mouse. This reduces the time and effort required to actively participate in the automated processes, and increases partner adoption by virtue of the inherent benefits provided to the actual users. With proven methodologies for successful channel management, BlueRoads is helping Sana Security and other high tech vendors utilize the channel to achieve rapid market penetration and increase their bottom-line.
About BlueRoads 5 Enterprise and Express
BlueRoads is fundamentally changing the way channels are being managed with solutions for both complex and simple channel structures. For those companies with large, complex channels, BlueRoads Enterprise combines the quick time-to-market and low overhead of a complete solution with the fast and easy customizability provided by modular applications. For those companies with emerging channel strategies and simple channel structures, BlueRoads Express provides a solid foundation for success. BlueRoads Express is a hosted PRM solution scaled to suit the needs of businesses with smaller, less complex channels, and uses the same core foundation as BlueRoads Enterprise, so businesses with smaller channels receive the same world-class technology in a more compact deployment.
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