EDV Newsletter :: Fall 2008
Fall 2008 Newsletter | El Dorado Ventures website

10 Reasons Why We Should Increase Our Dependence On Foreign Oil

By Sheeraz Haji | EDV Entrepreneur-in-Residence and
Scott Irwin | General Partner

Reason 1: We really like SUVs
Reason 2: Um...

Just kidding!

It is clear that we need to take the world's energy and climate change concerns very seriously. We believe we have already entered a new carbon-constrained era, and that this change represents a significant disruption for our global economy. While much attention (and investment) has been focused on how to shift to less carbon-intensive sources of power (e.g. solar, wind, and geothermal), we believe there is an equally important opportunity to help businesses and consumers become more energy- and carbon-efficient.

We can already hear the skeptics groaning that energy efficiency might not represent a large enough market opportunity. We think it is significant today and will be massive in five years. According to McKinsey & Company, $170 billion a year invested in efforts to boost energy efficiency could cut the projected growth of energy demand in half. That's an annual energy savings of $900 billion by 2020.

What do we mean by energy efficiency opportunities? While there are several ways to drive efficiency throughout the economy, we are particularly excited about the opportunity to create new products and services that help businesses and consumers collect information, analyze data, and make more informed decisions. We believe attractive opportunities exist across the industrial, residential, commercial, and transportation sectors. Here are a few examples:

Business intelligence that improves energy efficiency in the data center - Jonathan Koomey of Lawrence Berkeley Labs has estimated that about 1.2 percent of U.S. electricity is used by datacenters. Power use by datacenters more than doubled from 2000 to 2005, with annual consumption exceeding 59 billion kilowatts and expenditures of more than $4 billion in 2005 (Source: The 451 Group). This growth creates an opportunity for software and services to help IT departments better understand their real-time energy usage and help executives make optimization decisions. Some efficient IT initiatives have recently been launched by incumbents, for example power companies (e.g. CenterPoint and PG&E), IT system providers (IBM, HP, VMware), and existing datacenter suppliers (Liebert, Powerware). A few startups (e.g. CSRware, Modium) are targeting this space, but we believe this market is still in its infancy.

More efficient lighting - According to Professor Steven Denbaars of UCSB, lighting consumes 22 percent of all electricity produced in the U.S. The Department of Energy (DOE) estimates that $98 billion in energy savings could be realized if solid state lighting achieves projected efficiency targets. EDV portfolio company Bridgelux has developed advanced solid-state lighting products (LED chips and light engines) that offer superior quality, lower cost, extended life, and enhanced efficiency—without compromising optical, thermal or electrical performance.

Enterprise carbon accounting - Consumer pressure, nonprofit advocacy, and the threat of regulation have driven many businesses to make bold claims about reducing the carbon footprint of their operations, their products, or their supply chains. However, existing software and services for measuring a company's carbon footprint are rudimentary at best. How can a business reduce what it can't measure? The pressures for businesses to understand their footprint in a comprehensive and dynamic way will only increase over the next few years as a new administration considers a national cap-and-trade system to regulate carbon. A couple of new ventures (Carbonetworks, EcoSynergy) have started working on this problem, but we think enterprise carbon accounting represents an exciting new market that has yet to pick its winners.

Smart metering in the home and at the office - We're constantly reminded to find ways to cut our energy use, but that's hard to do when you can't tell how much energy you're using when you, say, leave the lights on in the office or the DVD player on all night. We need easy-to-use control panels, akin to your home alarm system panel, that provide a detailed breakdown on how much power we are using at any given time. Sounds easy, doesn't it? But making this work across millions of households (or throughout the commercial sector) is far from trivial. We believe smart metering in the home and at the office is inevitable, and we can't wait to see who wins this race.

Developing a smart grid - Today's alternating current power grid was created in 1896 and is shockingly inefficient. Information flows one-way—from the users to the utilities. The Global Environmental Fund estimates that an upgraded grid would allow efficiency initiatives (e.g. enabling demand side management to reduce power consumption during peak hours) to substitute for new generation at one-third the cost of a new power plant. We believe there is a tremendous opportunity for startups to use lessons from the evolution of the Internet to improve the transmission, distribution, and use of electricity across the grid. Specifically, we believe a "smart grid" has three important technology components: (1) intelligent monitoring devices (including advanced metering devices described above) (2) two-way communications systems and (3) control and routing solutions to allow computers to make basic routing decisions across the grid. Startups entering this space will encounter a number of barriers, including: (1) competition from established technology players (e.g. IBM) and well-funded new entrants (e.g. Silver Spring) (2) a lack of established standards and (3) dependence on utilities to deploy solutions. However, smart entrepreneurs who persevere will be richly rewarded. The Brattle Group estimates that $1 trillion will be invested in North American transmission and distribution from 2008 to 2030. This should provide ample room for nimble entrepreneurs to build attractive businesses.

As we shift from a world where we thought of fossil fuels as an infinite resource to a carbon-constrained economy, we will encounter tremendous opportunities for energy efficiency innovations. Are you working on any of these (or better) ideas? If so, we would love to hear from you. In the meantime, please remember to switch off the lights when you leave!



> About El Dorado Ventures

El Dorado Ventures (EDV) is a leading entrepreneur-focused, early-stage venture capital firm with over two decades of success. Entrepreneurs see EDV as a trusted investment partner who shares their vision and helps them succeed by providing ongoing strategic guidance and access to a wealth of industry contacts. With $750 million in capital under management, the firm invests in disruptive technologies and business models in emerging and high-growth markets, across a broad range of sectors including software, technology-enabled services, communications and emerging technology. El Dorado's early-stage investments have included Compellent Technologies, Cyras Systems, EarthLink, Efficient Networks, Novellus and NuSpeed Internet Systems. Numerous EDV portfolio companies have gone public or been acquired by major technology companies including AT&T, Ciena, Cisco Systems, nVidia, Siemens, Texas Instruments and Yahoo. www.eldorado.com



What We're Looking For:

El Dorado Ventures seeks to invest in a select number of companies pursuing opportunities in the following broad categories:

  • Communications
    (IP video infrastructure, digital signage, machine-to-machine)
  • Software
    (SaaS, Enterprise 2.0)
  • Cleantech
    (energy storage, energy efficiency, solid state lighting, water treatment, smart grid, carbon markets)
  • Gaming
    (casual games, virtual worlds, digital goods)
  • Data Services
    (healthcare, financial, consumer/business productivity, green consumer)
  • Cloud Computing
    (datacenter infrastructure, software)
  • Digital Media
    (social networking, online marketing/advertising)
El Dorado Ventures News

EDV Invests in Grain Communications Group
Grain Communications Group Inc. (GCGI), a minority-owned business that acquires, builds, owns and operates wireless tower sites specifically developed for federal and state government wireless systems, has raised $20 million in new financing led by Sutter Hill Ventures, with participation from El Dorado Ventures and General Catalyst. Sarasota, FL-based GCGI was founded by David J. Grain, the former President of Global Signal, Inc. In addition to acquiring towers, GCGI makes equity investments in regional tower site developers, and competes for large government contracts to build and operate communications towers. www.gcgi.com


Portfolio Company News


CrossLoop Secures $6 Million in Series B Funding

Monterey-based CrossLoop, which has built the world's largest network of computer support and training professionals offering personalized help using its award-winning desktop sharing software, has raised a $6 Million Series B round of financing led by Venrock. El Dorado Ventures, which led the company's Series A financing, joined the round. In addition, CrossLoop was recently reviewed by Walt Mossberg in The Wall Street Journal, who praised CrossLoop as "simple and effective." Tom Peterson serves on the Crossloop board. www.crossloop.com


Everyone.net Names New CEO

San Jose-based Everyone.net, a market leader in providing software-as-a-service (SaaS) messaging for small business and service provider customers worldwide, announced the appointment of Timothy Eades as CEO. Eades brings more than 17 years of sales and operational leadership experience and technology management to Everyone.net, most recently serving as vice president of market strategy, operations and branding at BEA Systems. EDV co-led Everyone.net's first round of venture capital funding. Charles Beeler serves on the Everyone.net board. www.everyone.net


BridgeLux Named to GoingGreen 100 Top Private Companies

The AlwaysOn Network, KPMG and Morgan Stanley named Bridgelux, Inc. as one of the GoingGreen 100 Top Private Companies for 2008. Sunnyvale-based Bridgelux was selected as a winner in the Energy Efficiency and Energy Management category. The GoingGreen 100 companies are selected based upon that belief that they will help accelerate the global movement to a more sustainable environment. EDV co-led Bridgelux's first round of VC funding. EDV General Partner Scott Irwin serves on the Bridgelux board. www.bridgelux.com



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