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| May 23, 2006 | SEO, SEM and the New World of Internet Marketing |
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Roundtable Event for EDV Portfolio Company Executives
Whether you rely on the Internet to generate most of your leads and sales, or are using the ‘net mainly for branding and awareness, you’ve got to stay current on the trends and new technologies available in this fast-changing space.
You’ve heard the buzzwords -- SEM (Search Engine Marketing), SEO (Search Engine Optimization), organic, RSS, display, networks and affiliates – but if you’re like most people, you’d like to know more about them and are interested in how to cost-effectively implement the right Internet marketing program for your needs.
This Roundtable features:
• Patty Burke, Burke Technology Marketing and EDV Tech Partner: Overview of Internet marketing vehicles, market dynamics and trends
• Marc Parrish, VP of Marketing, Jigsaw Data: “Tales From the Trenches” – a case study of Jigsaw’s successes and lessons learned during its two-year focus on Internet marketing
• Eddie Smith, VP of Marketing, ClickShift: Success stories from ClickShift clients in optimizing complex online marketing campaigns
• David Burk, Chairman, Clear Ink: The building blocks of online marketing success – "test and learn" strategies for demand creation, conversion, and retention
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