Enterprise 2.0: Calling Consumer Internet Entrepreneurs!
By Scott Irwin, General Partner, and Tom Peterson, General Partner
Consumer Internet startups are all the rage these days. But while the opportunity is vast, so is the competition. Most consumer sectors are already overfunded, and the game tends to be "winner-take-most-or-all."
What if there were a different market for talented consumer Internet entrepreneurs to pursue? Say, a segment with less competition, the potential for multiple winners and customers who are willing to pay up front on six figure contracts.
There is: The Enterprise 2.0 market. And the good news is that not only is it underfunded, but it had been somewhat neglected until the recent success of companies like Jigsaw.com, an El Dorado Ventures portfolio company that was acquired last year by Salesforce.com.
Read more at gigaom.com/2011/04/12/enterprise-2-0-calling-consumer-internet-entrepreneurs/
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